Privacy Policy

Last Updated: 11/19/2024

Ilumina LLC d/b/a Humanx LLC (collectively, “Humanx” “our,” “we,” or “us”) values and respects the privacy of its customers and visitors. While operating our business and interacting with you, we collect, use, and share personal information as disclosed in this privacy policy (“Privacy Policy”).

This Privacy Policy provides you with detailed information about how Humanx and its subsidiaries, divisions, affiliates, brands and other companies that link to this Privacy Policy collect, use, share, and protect your information, and describes your choices and rights. This Privacy Policy also applies to information we receive from business partners and other third parties. We encourage you to read this Privacy Policy carefully and if you have any questions to contact us using the methods listed below. 

We reserve the right to make changes to this Privacy Policy at any time and for any reason. Any changes will be reflected in a revised Privacy Policy posted on our website, www.shophumanx.com (the “Website”), and we will alert you that there has been a change by updating the “Last Updated” date displayed on the Privacy Policy. If Humanx determines that such changes materially affect your privacy rights, we will provide additional notice to you to the email address specified in your account. You are responsible for ensuring we have an up-to-date active and deliverable email address for you, and for periodically visiting our Website and this Privacy Policy to check for any changes.

Collecting Your Information 

We may collect information about you in a variety of ways, including when you provide information directly to us or when you visit our Website. We may also collect information about you from trusted third-party partners. The categories of information we collect, including in the last 12 months, include:

Categories of Information You May Provide to Us. This is information that you choose to provide directly to us, such as when you create an account, make a purchase, interact with our customer service team, or otherwise use the Website. Categories of information you provide to us include: (1) commercial information, such as date of purchase, items purchased, and purchase amount; (2) customer service information, such customer support correspondence, feedback, and responses to surveys; (3) customer records information, such as your name, email, phone number, and residential address; and (4) any other information you may provide to us.

Categories of Information We Collect About You. Our servers automatically collect information when you contact us or when you visit, use, or browse the Website. We may also collect information about you from trusted third-party partners, such as our service providers or the social networks.  Categories of information we collect about you include: (1) device information, such as your IP address, operating system, browser version, language preferences, referring URLs, country, and location; (2) analytics data and inferences about your purchases and Website usage; and (3) browsing information, such as the pages you visit on the Website, the dates and times you visit the Website, information about how and when you use our Website, and other technical information. If you access the Website from a mobile device, we will collect information about the type of mobile device you use. 

Using Your Information 

We collect and use information for business and commercial purposes, include the following: 

  • Operate and Improve our Business. We use information to provide our services to you, to increase the efficiency of our business, and to improve our Website, products, and services. 
  • Process Transactions and Facilitate Customer Service. We use your information to complete purchases, to send you confirmations and administrative messages, and to perform customer service functions. 
  • Marketing and Advertising. We use your information to market our services to you, to personalize the Website, and to deliver information to you that we think may be of interest to you, such as articles, news, or information about various promotions and products.
  • Analytics. We will use your information to help us better understand your interests and needs, such as by engaging in analysis and research regarding use of the Website and our products and services. We may monitor and analyze usage and trends to compile statistical information which we may use internally or provide to third parties. 
  • Security and Fraud Prevention. We use your information to perform security and fraud prevention functions for the Website. 
  • Required by Law. We collect and use your information as required by law, for compliance purposes, or as we deem necessary to investigate or remedy any actual or potential violation of our policies or to protect the rights, property, and safety of Humanx or others as we deem appropriate.

Sharing Your Information 

We may share the categories of information described above with third parties that perform services for us or on our behalf. We do not control these third parties or how information is used. The categories of third parties that we share information with, including in the past 12 months, include: (1) service providers and suppliers; (2) marketing partners and advertising networks; (3) data analytics providers; (4) payment processing providers; (5) our affiliates and subsidiaries; (6) social networks; and (7) other parties in connection with business transfers and for legal, safety, fraud prevention, and enforcement reasons. 

We share your information with these third parties for the following business purposes: 

  • Operate and Improve our Business. We share your information with third party service providers that help us provide our services to you, increase the efficiency of our business, and improve our products and services. 
  • Process Transactions and Facilitate Customer Service. We may share information with third-party providers that process payments on our behalf, help provide the Website, and perform customer service functions. We use chatbot tools that are provided by third parties who will monitor and record transcripts of your customer service chats to help us better manage our customer inquiries.  
  • Marketing and Advertising. We share information with third-party providers that support online advertising, data co-operatives, mobile advertising, data analytics, social media engagement, advertising networks or any other activity that may be considered cross-behavioral advertising or direct marketing. 
  • Analytics. We may allow third-party service providers to use tracking technology on the Website, which will enable them to collect information about how you use the Website over time. This information may be used to, among other things, analyze and track data, determine the popularity of certain content, and better understand your online activity.
  • Security and Fraud Prevention. We share information with third parties that provide security and fraud protection to Humanx.
  • Required By Law. We may share your information as permitted or required by any applicable law in response to a subpoena or other legal process, or as we deem necessary to investigate or remedy any actual or potential violation of our policies, or to protect the rights, property, and safety of Humanx or others, as we deem appropriate.
  • Transfer of Assets. If we reorganize or otherwise transfer some or all of the Website or our assets to another organization (such as in the course of a merger, dissolution, or liquidation), your information may be shared with the transferee; however, we will ask the transferee to honor commitments we made in this Privacy Policy.

In some jurisdictions, our transfer of information to third-party providers for marketing and advertising purposes could be defined as a “sale” of information or “sharing” information for “cross-context behavioral advertising.” However, we generally do not sell information as the term “sell” is traditionally understood. In the past 12-months, we have transferred the following categories of information to third parties for marketing and advertising purposes: (1) persistent identifiers, such as unique device identifiers, email addresses, account information, IP addresses, information related to your browser and operating system, or any information that you provided through the Website; and (2) user activity data, such data generated through your activities on the Website. 

Cookies, Web Beacons, and Tracking Technologies 

The Website uses cookies, web beacons, and other tracking technologies in order to collect, use, and share your information as described in this Privacy Policy. These technologies are useful for storing your preferences and settings, enabling you to sign-in, gathering information such as browser type and operating system, providing interest-based advertising, combating fraud, analyzing how our Website or services perform, and fulfilling other legitimate purposes.

Cookies used on this Website may include: (1) required cookies used to perform essential website functions, such as storing your preferences and settings; (2) social media cookies to show you ads and content based on your social media profiles and activities on other websites; (3) analytics cookies to better understand how you use the Website and to improve our Website and services; (4) advertising cookies to show you ads that are relevant to you. If you previously provided information to us, a unique identifier in the cookie may associate the information collected via the cookie with your information. We may share aggregate cookie and tracking information that does not directly identify you with third parties. 

Some content on the Website may be provided by third parties that use cookies in conjunction with other tracking technologies to collect information about you when you use the Website, which enables them to provide targeted advertising to you. We do not control these third parties’ tracking technologies or how they may be used. We may display certain advertising offers on the Website or allow service providers, advertisers, ad networks, or other third parties to advertise on the Website. Additionally, we may use third-party software to serve ads on the Website, implement email marketing campaigns, and manage other interactive marketing initiatives. This third-party software may use cookies, web beacons, or similar tracking technology to help manage and optimize your online experience with us. 

Most web browsers are set to accept cookies by default. You can usually choose to set your browser to disable or reject cookies. Be aware that disabling or rejecting cookies could affect the availability and functionality of the Website or certain portions of the Website. Please note that we may still use information we’ve collected from cookies prior to you disabling them; however, we will not collect any further information from the disabled cookies.

Data Security

We have implemented measures designed to secure your information from accidental loss and from unauthorized access, use, alteration, and disclosure. The safety and security of your information also depends on you. Where we have given you (or where you have chosen) a password for access to certain parts of our Website, you are responsible for keeping this password confidential. We ask you not to share your password with anyone.

Unfortunately, the transmission of information via the internet is not completely secure. Although we do our best to protect your personal information, we cannot guarantee the security of your personal information transmitted to our Website. Any transmission of personal information is at your own risk. We are not responsible for circumvention of any privacy settings or security measures contained on the Website.

Policy for Children 

We do not use the Website to solicit information from or market to children under the age of 18. By using the Website, you represent that you are at least 18 years of age. We encourage parents and legal guardians to monitor their children’s internet usage and to instruct their children never to provide personal information through the Website or any other website without parental consent. If you believe a child has provided personal information to us via the Website, please contact us and we will use reasonable efforts to locate and delete the information.

Do Not Track Signals 

Do Not Track (“DNT”) is a privacy preference that users can set to have their Internet browser automatically send a signal to our Website to request we not track browsing activity across different sites. There is, however, currently no universal standard for sending and receiving DNT signals. As such, we cannot promise that we respond to all DNT signals but do recognize and respond when required by applicable privacy laws, such as when HTTP header fields or Java objects are used.

Submitting Information from Outside the United States and Transferring Information

We control and operate the Website and our services from within the United States of America (the “U.S.”). Your information may be transferred to, and processed in, the U.S. or any other country in which our we or our vendors maintain facilities. Note that the English language version of this Privacy Policy is the controlling version regardless of any translation you may attempt. 

Links to Other Websites and Third-Party Practices 

This Website may contain links to third party websites. It is our intent to provide links only to other quality websites. However, we have no control over these linked websites or, for that matter, any third parties. Any information collected by websites, other than the Website, is not covered by this Privacy Policy. We are not responsible for the content or privacy and security practices and policies of any third parties, including other websites that may be linked to or from the Website. We encourage you to read the provisions of privacy policies on other websites before providing them with your personal information.

Your Privacy Rights 

Where applicable based on privacy laws in your jurisdiction, you may have certain rights you can request that we fulfill. These rights may include:

  • The Right to Know. You have the right to request that we disclose the information that we have collected about you and identify the purposes for which the information was used, whether and to whom it was shared, and what sources it was obtained from. 
  • The Right to Delete. You have the right to request that we delete information that we maintain about you, subject to certain exceptions.
  • The Right to Correct. You have the right to correct information that we store about you.
  • The Right to Opt-Out of Your Personal Information Being Sold or Shared. You may opt-out of us selling or sharing your information. Please note that we generally do not sell information as the term “sell” is traditionally understood.
  • Right to Opt-Out of Targeted Advertising. You have the right to request that we opt you out of targeted advertising.

    • How to Exercise Your Privacy Rights 

    In order to exercise any of the rights detailed in this Privacy Policy, please contact us at support@shophumanx.com. We may require additional information from you to help us verify your identity and state or country of residence, and to process your request. The verification steps may vary depending on the sensitivity of the information and whether you have an account with us. If we are unable to verify your identity, we may deny your requests to know or delete. 

    You can designate an authorized agent to submit requests on your behalf. However, we will require written proof of the agent’s permission to do so and verify your identity directly. If you disagree or dispute a decision that has been made on the scope or application of the rights described in this clause, you may appeal this decision by contacting us at support@shophumanx.com.

    Exercising your rights under this Privacy Policy will not result in any discrimination by us. We will treat you the same as any other user. If you make a request to exercise any of the applicable data access rights and we are unable to comply with your request, you may request to appeal our decision. To appeal any data access rights decision, please contact us by emailing us at support@shophumanx.com with the subject line “Data Access Request Appeal.” If after you complete the appeal process with us, you are still not satisfied with our response, you may contact your state’s Attorney General to file a complaint.

    Retention Period 

    We shall only store the information we collect for as long as it is necessary to complete the purposes for which it was collected. This is determined by considering the purposes for which it was obtained in accordance with applicable laws. Our retention period is based on: (1) the nature of our relationship with the data subject, and (2) any legal obligations we are bound to fulfill.

    Contact Us

    If you have questions or comments about this Privacy Policy, please send us an email at support@shophumanx.com. If you prefer, you may also contact us via physical mail at: HUMANX, 302 Washington St. #151, San Diego, CA 92103.